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Today, viewers expect high-quality content delivered seamlessly across multiple platforms, and Broadcasters and Content Owners are under huge pressure to meet these demands efficiently and cost-effectively. Utilizing the benefits of the Cloud with native playout software is a game changer for the industry and can transform how broadcasters manage, distribute, and monetize their content.
Utilizing cloud-based playout, broadcasters can unlock three major advantages that deliver both short- and long-term benefits: operational efficiency, simplified supply chains, and the consolidation of distribution silos, all driving significant cost savings.
By disassembling the playout process into the playout of transmission stream files, a lightweight ‘always on’ process, and the on-demand live assembly and preparation of the content, new unseen levels of automation and cost savings can be applied.
Particularly automated QC and error checking, driving exception based user interfaces, increases channel to operator ratios, to in excess of 40:1 and dramatically reduces on-air errors.
The on-demand scalability of cloud infrastructure enables the assembly and preparation of the content to be performed in office hours, reducing shift requirements and bringing yet more efficiencies.
The explosion of distribution platforms—traditional linear TV, OTT, FAST, and streaming apps—forced broadcasters to create silos for content preparation and playout.
The content is usually prepared multiple times in the different silos, creating incredible inefficiencies, increasing staff count and introducing more opportunities for errors. The on-demand live assembly and preparation process can create multiple transmission stream files to meet all of the distribution formats - reducing expensive on-the-fly transcoding.
By collapsing these silos into a unified platform, Broadcasters can simplify workflows, increase reliability, and once again drive down their operating costs.
Driven by the requirement to serve multiple silos, media supply chains have become massively fragmented and complex.
By unifying those silos and versioning in the playout process, the supply chain just got much less complex, with usually a single delivery end point: a single repository, in the cloud, where all the source content is kept.
The benefits of advanced cloud playout systems go beyond cost savings and efficiency. They bring a newfound agility to launch new channels and services at a fraction of the cost of old ‘brick and mortar’ channels enabling Broadcasters to stay ahead of competitors, deliver personalized experiences to viewers, and capture new revenue streams.
Cloud playout systems are not just an upgrade—they are transformational. They empower broadcasters to simplify their workflows, reduce costs, and improve reliability while opening the door to new opportunities.
Together, these equate to the holy grail of playout: reduced operating costs of 60% or more, increased reliability of 6 x 9’s and unlimited agility and flexibility, paid for on an as you go basis.
Today, viewers expect high-quality content delivered seamlessly across multiple platforms, and Broadcasters and Content Owners are under huge pressure to meet these demands efficiently and cost-effectively. Utilizing the benefits of the Cloud with native playout software is a game changer for the industry and can transform how broadcasters manage, distribute, and monetize their content.
Utilizing cloud-based playout, broadcasters can unlock three major advantages that deliver both short- and long-term benefits: operational efficiency, simplified supply chains, and the consolidation of distribution silos, all driving significant cost savings.
By disassembling the playout process into the playout of transmission stream files, a lightweight ‘always on’ process, and the on-demand live assembly and preparation of the content, new unseen levels of automation and cost savings can be applied.
Particularly automated QC and error checking, driving exception based user interfaces, increases channel to operator ratios, to in excess of 40:1 and dramatically reduces on-air errors.
The on-demand scalability of cloud infrastructure enables the assembly and preparation of the content to be performed in office hours, reducing shift requirements and bringing yet more efficiencies.
The explosion of distribution platforms—traditional linear TV, OTT, FAST, and streaming apps—forced broadcasters to create silos for content preparation and playout.
The content is usually prepared multiple times in the different silos, creating incredible inefficiencies, increasing staff count and introducing more opportunities for errors. The on-demand live assembly and preparation process can create multiple transmission stream files to meet all of the distribution formats - reducing expensive on-the-fly transcoding.
By collapsing these silos into a unified platform, Broadcasters can simplify workflows, increase reliability, and once again drive down their operating costs.
Driven by the requirement to serve multiple silos, media supply chains have become massively fragmented and complex.
By unifying those silos and versioning in the playout process, the supply chain just got much less complex, with usually a single delivery end point: a single repository, in the cloud, where all the source content is kept.
The benefits of advanced cloud playout systems go beyond cost savings and efficiency. They bring a newfound agility to launch new channels and services at a fraction of the cost of old ‘brick and mortar’ channels enabling Broadcasters to stay ahead of competitors, deliver personalized experiences to viewers, and capture new revenue streams.
Cloud playout systems are not just an upgrade—they are transformational. They empower broadcasters to simplify their workflows, reduce costs, and improve reliability while opening the door to new opportunities.
Together, these equate to the holy grail of playout: reduced operating costs of 60% or more, increased reliability of 6 x 9’s and unlimited agility and flexibility, paid for on an as you go basis.
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